Ian is an experienced digital and data marketing professional with a proven record of achieving exceptional results across retail, leisure, automotive, utilities, and charity sectors. Ian combines CRM, digital and data expertise to help organisations to recruit new customers and develop highly engaging campaigns to retain existing customers. This is achieved by the effective use of data to drive insight so that organisations can maximise their return on their marking investment. Ian is passionate about using data to drive decision making by customer insight and improving marketing measurements across all channels.
Previously Worked @; Audi, Pets at Home, Merlin Entertainment, VW Group, American Golf, Royal Mail, RSPB, Macmillan Cancer Support, Experian, Call Credit, Jaywing, Go Inspire Group, RAPP.